You might think it’s a poor time to hit the ground with your newest grant proposal, but actually early January is the time to get the lead in the field. Many foundations and corporate foundations have cleared off their desks and turned around the last quarter’s grant requests. They’re seeing — if not the actual desk — several layers cleared away from the stacks. This is the time to get in front of grantmakers more easily, sending fresh Letters of Interest (Inquiry or Intent, however you like to fill out your LOI acronym).
It’s also an excellent time to get mailed solicitations in front of your donors. They’ve thrown out the end-of-year stuff. And getting to people before the end of the tax year isn’t nearly as big a factor as getting seen when the mailbox is thinner. You’re more likely to have a good response to a January mailing than to a December one! A number of charities have found their January returns higher than those from year-end appeals.