Amazing in this day of online and mobile life, but receiving mailed pieces of paper still leads the way in getting donations. So The Nonprofit Times reports, citing such agencies as the Red Cross and Heifer International. The Times says direct mail triggers online donations and brings donors to websites.
Figures. We’re changing into a new, online world, but it’s a gradual shift, so fundraisers shouldn’t put all eggs in the online fundraising basket yet. To get the edge, find creative ways to marry the two formats seamlessly. Maybe a branded mobile app that takes a catalog choice to the ease of a phone click is the way to go for a certain demographic. Maybe a simple website URL to a donation page is better for some donors. But don’t drop your account at the printer just yet. Read the full article here.Nonprofit Times Reports Direct Mail Still King!